Are you selling your home? Hosting an open house is one of the best ways to get a buzz going on your property and meet potential buyers. You’re going to want to do your open house the right way in order to make an impact. Here are some tips that are going to help you have a successful open house and ultimately attract buyers.
Over the years you gain a strong bond with your home. You make special memories with your family and it can be hard to detach yourself emotionally. During your open house you’ll want to put your personal emotions aside. That’s not to say you can’t share stories about the awesome features and quirks to your home. You know your house better than anyone else. You have the ability to let buyers know the great qualities of your home. You’re aware of the best place to look at the stars, the native plants that will grow in the garden or your friendly neighbours two houses from the left.
In addition to detaching emotionally you’ll want to clean up any personalized items around the house. Put away family photos, fridge magnets, animal accessories. You want your guests to be able to envision the space as their own.
Social Media & Ads
The easiest way to get the word out to a mass of people is online ads and social media. Your contact list on Twitter and Facebook should reach an extensive list. Post an advertisement with pictures and basic information and ask your friends to share it. You never know your next buyer may just be your boss’s son.
Don’t forget about traditional advertising like the newspaper, the classified section can still reach a high number of people.
This should be obvious but cleaning your home before an open house is one of the most important steps before hosting. De-clutter absolutely every space including your closets. Take note that buyers will probably check behind every door. If your home is spotless potential buyers will be happy to see the pride of ownership you have invested. Consider hiring a professional cleaner if you don’t have time to do an extensive clean.
Welcome your prospects with a friendly smile as soon as they enter your home. Hand each guest an information page and welcome them to take a walk around the house. Give them time to take everything in and to make their own opinions. Afterward you can give them a few of the outstanding features of your home. If they seem interested take their contact information to have on hand. Be friendly not overbearing.
By offering your guests a little something extra this will make your open house memorable. Offer food or beverages in the kitchen. If you really want to impress, make a beautiful charcuterie board and pop open a bottle of wine. If nothing else this will make your guests stay and linger to ask more questions about the home.
Make sure that signage is positioned favourably for your home. You will want to place signs in high traffic areas near your home and make sure they direct onlookers your way. Attach an open house sign to your for sale sign to attract the attention of neighbours.
Aside from having a spotless home staging your home to appeal to buyers is another essential step before your open house. If you need some pointers on staging check out this room by room guide from the Huff Post.
During your open house be sure to have a handout to give to your buyers. Include detailed information like bed/bath count, square footage and photos that show your home in its best light. If you have any other unique information like neighbourhood demographics or recent sale prices in the area this is helpful for your buyer to make an informed decision. Contact information is also a must.
Finally, don’t just have one open house. Select more than one date to showcase your home to prospective purchasers. Listen to the feedback and the opinions of people who are walking through. Try to remove yourself from being the homeowner and take their criticisms seriously. This can help get an idea of what other people are looking for and any last minute changes you need to make before a sale happens.